Skill Media Highlights - due 1 June

Skill Media Highlights - due 1 June

Postby Shawna Bourke WS » 08 May 2017, 16:20

Hello Skill Management Teams

As we prepare our media plans for WorldSkills Abu Dhabi 2017, we need your help to identify interesting elements, highlights, and key times to best promote your skill. Your feedback is critical in the development of our social media, video, photography, and press plans.

Please connect with your skills Experts for their input and return the attached Skill Media Highlights document to Shawna,, by 1 June 2017.

We are interested in hearing your skills human interest stories. Have any of the Competitors faced hardship or overcome a challenge to participate? Is there a unique element about a Competitor that makes them stand out and serve as an example to others? What are the unique stories of Competitors, Experts, Skill Managers, or others that demonstrate the human element to your skill? Has a past Competitor gone on to have notable success following their WorldSkills experience? These stories will be useful for us to reference in the lead up, during, and after the event.

We also what details on what makes your skill unique and interesting. Does your Test Project include a new element, trend, or reflect a change in industry best practices? Is there a cultural connection to the UAE? What are the most interesting elements of your skill the press should know about?

It is also important to flag key visual times that you don’t want us to miss. What are the most critical visual elements that represent your skill the best? Is there a particular time you want to make sure our media team is at your skill?

Your completion of the Skill Media Highlights it appreciated by 1 June 2017. Please contact Shawna if you have any questions.

Thank you in advance,

Shawna Bourke
Marketing and Communications Manager
WorldSkills International
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Shawna Bourke WS
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